The story
The Brand
Established in 2013 by designer Jolanda van Eijk, EIJK is a high-end shoe brand that originated in the vibrant city of Amsterdam. Since 2018, the brand has found its home in the dynamic city of Rotterdam, adding a new chapter to its captivating journey.
EIJK is bringing unique design shoes with a powerful, contemporary yet timeless style. The shoes are made from high-quality leather, with comfort and perfection for your feet, to carry you all day long..
10 years Celebration
A noteworthy milestone was in March 2014, when EIJK debuted with a pop-up store at the Dutch luxury warehouse de Bijenkorf, marking the start of reaching out to all women to walk on sunshine with EIJK shoes. Currently, EIJK maintains a collaboration with other designers from De Wasserij x De Bijenkorf, the details of which can be found here.
The Designer
A Passion for Comfort and Style
I am Jolanda van Eijk, the designer behind EIJK shoes. My belief is simple yet powerful: products should offer comfort and an instant great look.
A Fashion Journey Around the World
With over 25 years of experience as a fashion designer, my work has taken me on a global adventure. I’ve sought inspiration, met manufacturers, designed new models, and overseen the production process. Throughout this journey, I wore high heels, 8-13cm tall, all day. However, as time passed, I realized the toll it took on my feet. Yearning for an alternative to sneakers, I dreamt of creating a flirty heel that would be comfortable enough to wear 24/7.
The Art of Handcrafted Shoes
Armed with newfound knowledge and skills, my first objective was to design a shoe with a heel height of only 5,5/6cm- a shoe that I would genuinely enjoy walking in. I envisioned an elegant, feminine, timeless design with a touch of edginess. Above all, it had to be comfortable. I began by meticulously crafting the perfect last, followed by the creation of a unique EIJK heel. This heel, with its optical illusion, appears as a stiletto from the back while offering the comfort of an edgy half wedge from the side.
The Shoes
The Versatility of EIJK Shoes
The combination of this extraordinary last and heel can be found in various EIJK shoes, including Chelsea booties, knee-high boots, zipper booties, and pumps. Each pair embodies the essence of the EIJK brand—stylish, comfortable, and designed to make women feel confident.
Craftsmanship from Italy
I sought out a production company in Italy to bring my vision to life. I collaborated with skilled craftsmen in the picturesque Marche region, renowned for its shoemaking heritage. Together, we established a production process that upholds the highest standards of quality and artistry.
Making Women Happy
In March 2014, EIJK shoes hit the shelves of stores and made their debut online. These high-heeled shoes, crafted from soft leather, exude a contemporary allure while providing unparalleled comfort. With EIJK, women can enjoy the best of both worlds—fashion-forward style and all-day wearability.
Sustainability
Sustainability is not just a buzzword for us; it is a fundamental principle woven into every aspect of our production and design philosophy. We choose high-quality leather that not only offers exceptional comfort but is also durable. Leather is easy to maintain and repair, ensuring our shoes last for decades and leave a smaller environmental footprint. Our production takes place in small batches at an Italian family-owned business, where craftsmanship and good working conditions are paramount.
At EIJK, timeless design is key. Whether you opt for our heels or flats, our shoes are always stylish and elegant. Every material choice (a.o.t. vegetal tanned and dead stock leathers), and the shape of the last and heel, contributes to the ultimate wearing experience.
EIJK is the choice for women with an edgy and feminine ‘je ne sais quoi’ look, who refuse to compromise on style or comfort. We stand for quality and sustainability, elements that every woman can incorporate into her outfit.
Discover the world of EIJK and experience the difference, the joy of comfortable elegance.
Walk on sunshine,
Jolanda van Eijk